If you’re active on Instagram, TikTok, or really any social media platform, you’ve probably run into a limitation that’s driven many creators and businesses a little nuts: the one-link rule. You get just one clickable link in your bio. So how do you share your latest blog post, your YouTube video, your storefront, or your newsletter all at once?
That’s where tools like Linkinbio and Linktree come in.
These “link in bio” tools act like mini landing pages, letting you showcase multiple links in one tidy space. They’re especially popular among influencers, small business owners, and content creators who want to make the most of that single bio link.
But here’s the real question: Which one is better—Linkinbio or Linktree?
In this article, we’ll break it all down. We’ll look at features, pricing, user experience, customization, and even some hidden perks. Whether you’re just starting your social media journey or you’re a seasoned pro looking for an upgrade, this comparison is here to help you choose the right tool for your needs.
Let’s dive in.
Linkinbio vs Linktree: A Side-by-Side Comparison
To get started, here’s a quick comparison table highlighting the main features and differences between Linkinbio (by Later) and Linktree.
| Feature | Linkinbio (by Later) | Linktree |
| Best for | Instagram-focused creators & brands | All-around social media users |
| Free Plan Available | Yes | Yes |
| Custom URL | Yes (Paid plans) | Yes (Paid plans) |
| Instagram integration | Deep integration via Later scheduler | Basic Instagram support |
| Analytics | Click tracking + IG post tracking | Click tracking + conversion metrics |
| Customization | Basic on free, better on paid plans | More flexible themes and branding |
| E-commerce integration | Shopify support | Shopify + other platforms |
| Schedule posts | Yes (via Later) | No |
| Number of links | Unlimited | Unlimited |
| Media embedding | Yes (images, videos) | Yes (music, video, etc.) |
| Third-party apps & integrations | Limited | Extensive (Stripe, Zapier, etc.) |
| Starting price (paid) | $15/month (with Later) | $5/month |
Top Features You Should Consider (List Format)
Choosing between Linkinbio and Linktree isn’t just about which one looks better—it’s about what features align with your goals. Let’s walk through the key things you should consider when picking your ideal “link in bio” tool.
- Ease of Use
- Linktree is famously easy to set up. You can create your account, add your links, and have a functioning page in under 10 minutes.
- Linkinbio, especially if you’re already using Later, feels a bit more integrated. It shines when you’re scheduling Instagram posts and want to attach links directly to each post.
Verdict: If you’re all about quick setup, go with Linktree. If you already use Later, Linkinbio is a natural extension.
- Customization Options
- Linktree gives you more variety with themes, fonts, and even background music if you want to get fancy. On paid plans, you can customize almost every visual aspect.
- Linkinbio is more minimal, with less flashy design elements. You get customization, but it’s clearly designed with Instagram’s aesthetic in mind.
Verdict: Want full branding control? Linktree wins.
- Instagram Post Linking
This is where Linkinbio pulls ahead—it allows you to make each image in your Instagram feed clickable. So if a user taps on your Linkinbio page, they’ll see your actual feed, and clicking a post takes them straight to a blog, product, or article.
Linktree doesn’t do this. It’s more of a traditional list of buttons or links.
Verdict: If your strategy is IG-heavy and visual, Linkinbio is your go-to.
- E-commerce and Monetization
- Linktree supports e-commerce integrations with Shopify, Ko-fi, Stripe, and more. You can accept donations, sell products, and offer subscriptions all from your link.
- Linkinbio supports Shopify (through Later), but it’s not as focused on monetization features.
Verdict: Linktree is better for creators looking to sell or earn directly through their bio.
- Analytics & Insights
Both platforms give you some kind of click tracking, but they differ in depth:
- Linktree (Pro version) gives conversion rates, unique clicks, geographic data, and even device breakdown.
- Linkinbio provides insights mostly tied to Instagram posts—how many clicks each image gets, how it performs over time.
Verdict: Want deep data? Linktree Pro takes the lead.
- Integrations & Flexibility
- Linktree integrates with tons of third-party tools: Mailchimp, YouTube, SoundCloud, PayPal, Calendly, etc.
- Linkinbio stays in its Instagram and Later lane. That’s not bad, but it’s less flexible.
Verdict: Power users and those with multiple platforms will prefer Linktree.
- Mobile Experience
Both tools work well on mobile, but Linktree’s page loads a bit faster and is more optimized across devices.
FAQs
Is Linkinbio free?
Yes! Linkinbio offers a free version through Later’s free plan. You’ll get access to basic features like clickable Instagram posts and limited analytics.
Does Linktree work with TikTok?
Absolutely. In fact, TikTok creators often use Linktree to share YouTube videos, promote merch, or direct traffic to other platforms.
Can I use both Linkinbio and Linktree at the same time?
Technically, yes—but you probably don’t need to. It’s better to stick with one link-in-bio tool and make it count. Too many tools can confuse your followers.
What’s better for influencers—Linkinbio or Linktree?
It depends:
- Use Linkinbio if Instagram is your primary platform and you’re already scheduling posts with Later.
- Use Linktree if you want broader support across platforms, more customization, and monetization features.
Can I add videos and music?
Linktree supports embedding from YouTube, Spotify, and SoundCloud. Linkinbio can include media too, but it’s not quite as robust.
Which is more professional-looking?
Linktree tends to offer more polished themes, especially on paid plans. Linkinbio’s clean, Instagram-style layout looks good but feels more niche.
Does Linktree hurt SEO?
Not directly. Linktree pages are optimized for mobile use and shareable, but they don’t pass SEO value to your main site. If SEO is a top concern, you might consider building your own landing page instead.
Conclusion
So—Linkinbio or Linktree?
Here’s the bottom line:
- Pick Linkinbio if you’re a heavy Instagram user, already using Later, and love the idea of linking directly from your IG posts. It’s sleek, simple, and purpose-built for IG marketing.
- Pick Linktree if you want flexibility, monetization, and a broader reach across multiple platforms. It’s ideal for creators, influencers, and small businesses juggling YouTube, TikTok, podcasts, and beyond.
Both tools do an excellent job solving the same problem in slightly different ways. Your choice ultimately comes down to your workflow, platform preferences, and how much control you want over your bio space.
Still unsure? Try both free versions and see which one feels more “you.” That bio link is precious real estate—make sure it works hard for you.