Have you ever wished Instagram would let you drop more than one link in your bio? You’re not alone. Whether you’re an artist, small business owner, content creator, or side hustler, the one-link rule can feel limiting—especially when you’ve got a store, YouTube channel, blog, and maybe even a mailing list to promote.
This is where Linktree comes in like a digital miracle.
Linktree is a free tool (with paid options) that gives you one link to house all your important links. Think of it like a mini landing page that lives inside your Instagram bio. When someone taps your Linktree link, they’ll see buttons leading to all your other online destinations.
Why is this important? Because it helps you:
- Drive traffic to multiple platforms from one place
- Monetize your audience more efficiently
- Streamline your brand identity with consistent link design
- Offer followers options for how they engage with your content
And the best part? It only takes a few minutes to set up.
In this article, we’re going to walk through everything—from creating a Linktree account to adding it to your Instagram bio and customizing it to look amazing.
Step-by-Step: How to Add Linktree to Instagram (with Comparison Table)
Here’s a full walkthrough of how to set up Linktree and add it to your Instagram profile. We’ll also compare Linktree’s free and paid plans so you can decide which works best for you.
Table: Linktree Plans Comparison + Setup Steps
| Step / Feature | Free Plan | Pro Plan ($6/month) | Setup Instructions |
| 1. Create Account | ✅ | ✅ | Visit linktr.ee and sign up with email or social |
| 2. Add Links | ✅ Up to unlimited | ✅ With priority link styling | Go to “Links” tab > Click “Add New Link” |
| 3. Customize Appearance | Limited themes | Advanced customization | Go to “Appearance” tab > Choose or edit your theme |
| 4. Analytics & Click Tracking | Basic (views & clicks) | Detailed analytics | Click “Analytics” tab to track performance |
| 5. Integrations | Limited | Email signup, Shopify, etc. | Available under “Settings” > “Integrations” (Pro only) |
| 6. Add Linktree to Instagram | ✅ | ✅ | Copy your Linktree URL > Paste into Instagram bio |
| 7. Schedule Links | ❌ | ✅ | Set post visibility by date/time under “Links” settings (Pro only) |
| 8. Link Thumbnail Previews | ❌ | ✅ | Add thumbnails beside links (Pro feature) |
Quick Summary:
- Free Plan: Great for most users. Gives you a functional, clean link hub.
- Pro Plan: Best for influencers, marketers, and businesses who want advanced features like analytics, integrations, and scheduling.
Once you’ve set it up, the real magic happens when your Instagram followers click through and see a well-organized page with all your links.
Let’s break down each step more deeply in the next section.
How to Set Up and Customize Your Linktree
Here’s a simple, no-fluff walkthrough to help you go from zero to a clickable Instagram bio in no time.
Step 1: Sign Up for Linktree
- Visit https://linktr.ee
- Choose to sign up with email, Google, or your Instagram login
- Pick a username (this will be your Linktree URL, e.g. linktr.ee/yourname)
Tip: Choose a username that matches your branding on Instagram.
Step 2: Add Your First Links
- After signing in, you’ll land on the Links dashboard
- Click “Add New Link”
- Enter your title (like “Shop My Merch” or “Read My Blog”) and the URL
- Repeat for each platform, store, or offer you want to include
Example:
- YouTube Channel
- Etsy Store
- Amazon Wishlist
- Booking Page
- Blog Post
Step 3: Customize Your Linktree Design
- Head over to the Appearance tab
- Choose a free theme or unlock Pro themes if you’ve upgraded
- Add your profile photo
- Customize background color, button style, and fonts to match your brand
Pro Tip: A cohesive color palette makes your Linktree look polished and professional. Aim for your brand colors.
Step 4: Optimize with Extras (Optional)
If you’ve gone Pro, you can:
- Add icons beside links
- Enable priority links (bigger or highlighted links)
- Schedule links to go live at certain times
- Collect email signups directly on your Linktree
Step 5: Copy Your Linktree URL
Once everything looks the way you want:
- Click the Share icon on the top right
- Copy your Linktree URL (e.g. https://linktr.ee/yourname)
This is the link you’ll paste into your Instagram bio.
Step 6: Add Linktree to Instagram
- Open the Instagram app
- Go to your profile
- Tap “Edit Profile”
- In the Website field, paste your Linktree URL
- Hit Done
And just like that, anyone visiting your profile can access all your important links with one tap.
Step 7: Promote Your Linktree
- Use Instagram Stories to highlight your new Linktree
- Add a call-to-action in your bio like “⬇️ Tap below for all my links!”
- Mention it in captions occasionally: “Link in bio”
Frequently Asked Questions About Using Linktree on Instagram
Is Linktree free?
Yes! Linktree offers a free version with unlimited links and basic customization. There’s also a Pro plan for $6/month with advanced features like analytics, scheduled links, and branding tools.
Can I use Linktree for business purposes?
Absolutely. Many small businesses, influencers, and creators use Linktree to drive traffic to online stores, booking pages, YouTube, newsletters, and more. The Pro version even allows email signup and e-commerce integrations.
How many links can I add to my Linktree?
You can add unlimited links with both the free and paid versions. Just be sure not to overwhelm your audience—stick to 4–7 main links for clarity.
Will Instagram ban me for using Linktree?
Nope. Linktree is totally Instagram-safe. There were some false alarms in the past about link shorteners, but Linktree is now fully whitelisted and used by major brands and influencers.
Can I use other alternatives instead of Linktree?
Yes, some popular alternatives include:
- Beacons
- Campsite
- Tap.Bio
- Lnk.Bio
- Carrd
Each offers its own twist on the concept, but Linktree remains the most well-known and widely used.
Can I see who clicks on my Linktree links?
With the free plan, you can view total clicks and views. The Pro plan gives you deeper analytics, such as which link performed best and where your traffic is coming from.
Can I use Linktree with other social media platforms?
Definitely. You can place your Linktree link in your Twitter bio, TikTok, YouTube “about” section, LinkedIn, or even email signature. It’s a one-stop link hub for all your online spaces.
Wrapping It Up: Why Linktree and Instagram Are Better Together
Adding Linktree to your Instagram profile is a small move with big rewards. Instead of forcing followers to choose between your YouTube or online store, you give them easy access to everything that makes up your brand—all from one click.
Here’s why it’s worth doing today:
- Centralizes your content for followers
- Saves you time by avoiding constant bio edits
- Looks professional with customizable design
- Improves marketing reach by linking to multiple platforms
- Boosts engagement with real-time click tracking and call-to-action tools
If you’ve been juggling which link to highlight in your bio, Linktree solves that forever. It works for personal creators, small businesses, non-profits, and everyone in between. Setup is fast, it’s free to get started, and it just works.
So take five minutes, create your Linktree, and make your Instagram bio finally do what you want it to do: convert clicks into action.